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Christian Business Insights

Aug 3, 2021

Once a year, a small college in Michigan publishes a list of words that should be banished from the English language.  These include words that have become incredibly over used, and still others that have been twisted to mean something entirely different from their original meaning. In the case of modern Western...


Jul 27, 2021

 At its most fundamental level, business is always and only about three things:  Money, people and systems.

There is a huge body of content revolving around money in business. 

When it comes to people, as an element in business, there is an equally impressive body of knowledge and infrastructure.  

When it comes to...


Jul 20, 2021

In the case of modern Western Christianity, we have a number of words that are so commonly used that the ideas they convey have become part of our culture, are rarely questioned, and, as a result, have changed our behavior in ways that are detrimental to our spiritual growth and the growth of the Kingdom.  On top...


Jul 13, 2021

One of the biggest decisions a business makes is the decision on which market segment to focus. 

‘Market segment’ is the term that describes a group of suspects and prospects who have something in common. One of the most powerful principles of effective sales systems principles this:  Define your target market as...


Jul 6, 2021

In our modern Western Christianity world, we have a number of words that are so commonly used that the ideas they convey have become part of our culture, are rarely questioned, and, as a result, have changed our behavior in ways that are detrimental to our spiritual growth and the growth of the Kingdom.  On top of that,...