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Christian Business Insights

Apr 18, 2023

There are, in the world of sales and sales systems, certain practices that have such an enormous impact on the company and the market that they are in a special class of activities that call for executive involvement at the highest levels.

One of that handful of activities is the creation of a value-added position (VAP). It often forms the first impression the market forms of your company, and reaches internally to pressure you to be who you say you are.